Question: This question is from Brand Management chapter. and the topic is Means of Brand Leveraging. Please give me a detailed answer for 20 marks. I
This question is from Brand Management chapter. and the topic is Means of Brand Leveraging. Please give me a detailed answer for 20 marks. I also mentioned all 8 type Means of brand Leveraging.

All 8 Means of Brand Leveraging are: 1. Companies (Through Branding Strategies) 2. Countries or Other Geographic Areas (Through Identification of Product Origin) 3. Channels of Distribution (Through Channel Strategy) 4. Other Brands (Through Co-Branding) 5. Characters (Through Licensing) 6. Spokespersons (Through Endorsements) 7. Events (Through Sponsorship) 8. Other Third-Party Sources (Through Awards or Reviews) Question- 20 Marks Imagine yourself as the brand manager of Head & Shoulder. You know from your Brand Management course that you can sometimes leverage outside sources to create positivity for your brands. As a talented Southeast University BBA graduate and the CEO of that company now you need to utilize all eight means of brand leveraging that I've taught you throughout the course. Relate all eight of those to the brand (Head & Shoulder) that has been assigned to you
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