This question is in reference to the Milliard's study case:Please Note: I NEED HELP WITH THE THIRD STEP, not the first two! first two are only for reference.

First Step As a first step, you review the merchandise mix in your own department using size range as the classification and price range as the subclassification. % of Class 15% Men's Sport Shirts Classifi Subclass: Millard's cation: Price Range Size Range Price Range Regular Budget $12-18 Sizes Moderate $20-40 Better $42-80 Total Big and Tall Budget $14-20 Sizes Moderate $22-40 Better $44-50 Total 50% 35% 100% 20% 60% 20% 100% Assignment Question 1. Which segment(s) of the Men's Sport Shirt business would you consider your core competencies? Explain why using the numbers. Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Kohl's Target Thomas & Blake Price % of Range Class % of Class Price Range $11-19 % of Class 35% Price Range S10-20 100% Men's Sport Shirts Size Price Millard's Range Range Price % of Range Class Regular Budget $12-18 15% Sizes Moderate $20-40 50% Better $42-80 35% Total 100% Big/Tall Budget $14-20 20% Sizes Moderate $22-40 60% Better $44-50 20% Total 100% $20-30 65% $20-45 55% $48-120 45% 100% 100% 100% S25-35 $42-90 65% 35% 100% Assignment Question 2. Which segments of your business at Millard's would you consider to be at a competitive advantage over most of the competition? (Don't answer competitor-by-competitor; give one assessment that takes all competitors into consideration) + Why are these segments at a competitive advantage? Which components are not at a competitive advantage? Third Step After finishing your study, you read in the paper that Thomas & Blake is going out of business! Even though they continued to have decent revenues, their debt load finally did them in. They could no longer afford to keep the stores open. Assignment Question 3. Does this change provide an "environmental opportunity" for you? Does the issue of branded vs. private label enter into this consideration? Why or why not? How might you adjust the assortments in your department to "pounce" on the misfortunes at Thomas & Blake? Be very specific. First Step As a first step, you review the merchandise mix in your own department using size range as the classification and price range as the subclassification. % of Class 15% Men's Sport Shirts Classifi Subclass: Millard's cation: Price Range Size Range Price Range Regular Budget $12-18 Sizes Moderate $20-40 Better $42-80 Total Big and Tall Budget $14-20 Sizes Moderate $22-40 Better $44-50 Total 50% 35% 100% 20% 60% 20% 100% Assignment Question 1. Which segment(s) of the Men's Sport Shirt business would you consider your core competencies? Explain why using the numbers. Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Kohl's Target Thomas & Blake Price % of Range Class % of Class Price Range $11-19 % of Class 35% Price Range S10-20 100% Men's Sport Shirts Size Price Millard's Range Range Price % of Range Class Regular Budget $12-18 15% Sizes Moderate $20-40 50% Better $42-80 35% Total 100% Big/Tall Budget $14-20 20% Sizes Moderate $22-40 60% Better $44-50 20% Total 100% $20-30 65% $20-45 55% $48-120 45% 100% 100% 100% S25-35 $42-90 65% 35% 100% Assignment Question 2. Which segments of your business at Millard's would you consider to be at a competitive advantage over most of the competition? (Don't answer competitor-by-competitor; give one assessment that takes all competitors into consideration) + Why are these segments at a competitive advantage? Which components are not at a competitive advantage? Third Step After finishing your study, you read in the paper that Thomas & Blake is going out of business! Even though they continued to have decent revenues, their debt load finally did them in. They could no longer afford to keep the stores open. Assignment Question 3. Does this change provide an "environmental opportunity" for you? Does the issue of branded vs. private label enter into this consideration? Why or why not? How might you adjust the assortments in your department to "pounce" on the misfortunes at Thomas & Blake? Be very specific