This question relates to Phase $1($quantitative study$)$ of the market research project and more

specifically, Research Objective #$1$ about brand awareness, perceptions and experiences.

The client requests that you outline a data analysis plan for their draft survey $($pages $8$ to $10).$

For each of the following hypotheses, please state:

$$ The most correct inferential statistical test

$$ The number of variables involved, and the specific variables involved from the draft survey

$($including the exact question number$($s$)$ corresponding to each variable from the draft

survey$)$

$$ The level of measurement scale each variable is expressed upon

$$ The justification for why the proposed test is correct for the hypothesis

$$ The practical implications of the chosen test for the client$$s marketing$/$branding strategy $($this

should consist of $1-2$ sentences per hypothesis and directly relate to addressing the overall

research objective$)$