This question relates to the Hudson Readers Example discussed in the class, and assumes that the value of the advertising budget is equal to $$207$ million. You may use the file Hudson Readers.xlsx to answer this question :

Assumed that other constraints remain the same except for the value of advertising budget, what is the optimal value of the total net sales increase $($in $ millions$)$ for such a problem? $($round to two digits after a decimal$)$ Hudson Readers$\_0.$xlsx

Modeling Risk and Realities

Net Sales Increase $($in $\backslash$$ per $\backslash$$ spent on advertising$)$

Total Net Sales Increase

Spending Amounts $($in $\backslash$$ millions$)$

Product$/$Market

Standard

Enhanced

Constraints

Total Spending Budget

Sales Increase in India

Sales Increase in China

Sales Increase for Enhanced Version