This question uses the same case study as Workshop Activity

$4$ from Workshop $10.$

Melbourne Metal Fabricators $($MMF$)$ is a company that makes steel

components for the construction industry. It specialises in extreme

precision manufacturing where tolerances are measured in

distances of less than one millimeter. Its products are used in

revolving restaurants, automatic doors and similar construction

components. In the past, the majority of its sales have been to

international construction companies, particularly in the Middle East.

The drop in the price of oil has slowed construction in the Middle

East, and the extremely expensive buildings requiring high$-$precision

steel components are becoming less popular. In addition, some of

the technology used by MMF has been copied by companies in

South$-$East Asia, resulting in extreme price competition in this

section of the construction industry for the first time.