Question: This question will be sent to your Instructor for grading. Your company specializes in guitars. You have hired a creative agency to make an ad

This question will be sent to your Instructor for grading. Your company specializes in guitars. You have hired a creative agency to make an ad for your product. How would you use the competitive parity method to plan the marketing communications budget? What are the limitations of this method? 19:58 Short Answer Toolbar navigation BIUS A v v

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