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cutting edge technological innovation in steelmaking to drive down costs and sustain its position as a low$-$cost provider for well over three decades. Furthermore, Nucor's growth forcefully makes the point that a company can grow and prosper despite highly adverse industry conditions if the company has a wellconceived and competitively astute strategy.

Before completing these exercises, be sure to read the Nucor case.

What does a SWOT analysis reveal about Nucor's situation? Does N$$cor have any core or distinctive competencies?