This questions is divided in 3 steps, please answer each.

Sten 1. Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases

Step 2. Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter **discuss the pro's and con's of each one. Remember, each table or graphic requires an explanation.**

Step 3. Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter. **discuss the pro's and con's of each one. Remember, each table or graphic requires an explanation.**

Chapter Summary (strategies in action) The main appeal of any managerial approach is the expectation that it will enhance organizational performance. This is especially true of strategic management. Through involvement in strategic-management activities, managers and employees achieve a better understanding of an organization's priorities and operations. Strategic management allows organizations to be efficient, but more importantly, it allows them to be effective. Although strategic management does not guarantee organizational success, the process allows proactive rather than reactive decision making. Strategic management may represent a radical change in philosophy for some organi-zations, so strategists must be trained to anticipate and constructively respond to questions and issues as they arise. The strategies discussed in this chapter can represent a new beginning for many firms, especially if managers and employees in the organization understand and support the plan for action. This chapter reveals that firms can "grow" internally (organically) or by acquiring or coop- eating with other firms. Guidelines are given in this chapter for when firms have been most suc- cessful historically pursuing which strategies by what means. Companies and industries change, but the material presented in this chapter should be relevant and useful for decades to come as companies strive to gain and sustain competitive advantage. In a nutshell, this chapter emphasizes that companies need to continuously manage and improve their value chain activities ranging from raw material securement to end product marketing to be successful.