Question: Comparing what is planned versus what you recommend is an important part of the case analysis. Complete the Strategies in Action Step 1: Go to

Comparing what is planned versus what you recommend is an important part of the case analysis.

Complete the Strategies in Action

  • Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
  • Step 2: Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.
  • Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies
Comparing what is planned versus what you recommend is an important part

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