This quiz is over chapter 4 and the first two chapters in Sorger.

1. In order to market internationally, we need to know a lot about the economy of the other country. There are many issues to consider. One of those issues is the size and distribution of the population. How do these two factors affect our ability to market?

2. Infrastructure is another factor we must understand. What is infrastructure and how does it affect our ability to market.

3. The book says that the degree of urbanization affects the nature of the marketing task the company faces. Explain.

4. What are some of the characteristics that identify a country as economically developed? (ie literacy rate, etc,)

5. Explain the difference among: economic union, common market, customs union, and a free trade agreement.

6. Trump is not happy with NAFTA. But NAFTA was initiated as a way to allow American firms to find cheap labor in Mexico. Explain how NAFTA has affected the US in a positive way. What are some concerns with NAFTA? Any economic bloc will have winner and losers. But does this mean that the economic bloc has no advantages?

7. Your book gives you 4 types of strategies to help with success in emerging markets. Explain each.

8. 8. What is a marketing plan? What are the parts of a marketing plan?

9. There are 5 categories of objectives for which companies can strive. What are these? Objectives should be SMART. What does this mean?

10.What is PEST?