This report is constructed to introduce the operational plan to the CEO, CFO, General manager, and sales consultants. The report includes information thats subject to confidentiality and instruction on how the information should be handled appropriately. Another information encompassed in this report is confirming the target audience for the presentation and communication style associated with the presentation; updated operational plan objectives and detailed steps on how to reach the desired outcomes; potential emerging risks and their mitigation. A$)$ Operational plan Strategic directions $1.$ Increase sales revenue and gross profit. $2.$ Maintain or increase market share. $3.$ Control direct or indirect operational costs. $4.$ Maintain superior product and service quality standards. $5.$ Establish Australian Hardware as brand image as socially and environmentally responsible. Strategic directions $1.$; $2.$ Marketing objectives To establish Australian Hardware as a provider of top$-$quality hardware products and expert service at attractive price points. To increase foot traffic to $1000($newly $1500)$ people per day $($from $800).$ To increase website traffic to $20000($newly $20500)$ visits. Drive revenue in accordance with financial goals. Sales training objectives Staff is trained to perform all customer service$-$related tasks. Staff are happy and motivated in their work. Staff are given pathways to learning and promotion. Activity Approved resources Responsibility Timelines Staff sales training $100000($desired $80000)$ Marketing manager Sales team leads Weekly, quarterly or ad hoc B$)$ The authority to sign off the operational plan as per Australian Hardware policies will be the CEO Holden Greenwright. C$)$ The information from operational plan that is subject to confidentiality is financial details. To appropriately manage the confidentiality, we should encrypt the data to protect it from unauthorized access. D$)$ The audience will be CEO, CFO, GM$,$ and sales consultants. We do want to include the sales consultants because they can provide us with valuable insights about customers wants, needs, and purchasing habits, as they regularly connect directly with customers. They can also give us feedback on the operation plan, which would allow us to make any realistic adjustments. E$)$ The information needs of the audience must be specific and catered for the audience, as per the report, there will be information delivered about financial projections, potential risks, and operational efficiency. The communication style will be formal $($formal language and structured approach$)$ F$)1.$ Decrease the staff sales training cost to decrease the staff sales training cost from $100000$ to $80000$ we should consider implementing online trainings, that can be completed at own pace or at a set deadline. This is a cost$-$efficient way of staff training. Another step to reach the desired outcome is encouragement of peer$-$to$-$peer training when senior staff would teach the new staff. By investing in long$-$term training solutions, we get resources that can be reused and updated if needed. $2.$ To increase foot traffic to $1500$ we could implement the following When launching a new product, we can hold an event in$-$store, to attract potential customers. Another way to foster foot traffic is to send out e$-$mail newsletters with promotions and discounts. Next step that would be worth considering is launching a social media ad campaign, if possible, we want to collaborate with famous Australian people, such as Hugh Jackman, as its a proven way that resonates with customers. $3.$ To increase the revenue to $15\%,$ we can implement a loyalty program, to have an incentive for repeat business. We should also consider bundle deals for loyal customers to make them purchase additional products. Furthermore, Australian Hardware can boost sales by efficient data$-$driven decisions regards pricing to maximize revenue. G$)$ With increasing revenue to $15\%,$ theres an emerging risk of lower profits because of bundle deals. To promptly address this issue, we should evaluate the impact on revenue prior to offering bundle deals. what would b the conclussion?