This report is the background that helps students develop the foundation upon which specific marketing decisions will be made. The focus of this assignment is on the market place within which the product competes and setting objectives based on market research. The report must include

$$ An industry overview

$$ PESTEL

$$ Competitor analysis

$$ SWOT and TOWS analysis

$$ Marketing objectives

$$ Timely goals to measure progress

You must acknowledge the source of all evidence collected and justify all of your choices by reference to the evidence, the company$$s situation, and academic literature $-$ as appropriate.

The Case on which this assignment is based is:

Tohu Wines

Required:

You are to write a report to the senior management team of the company on the new product range for the NZmarket. The report will include:

$$ An industry overview

$$ PESTEL

$$ Competitor analysis

$$ SWOT and TOWS analysis

$$ Marketing objectives

$$ Timely goals to measure progress