This section pertains to the case study entitled, "How the iPhone Lost its Luxury Social Status in China" (October 16, 2020), byTiffany Lung, which is accessed from the link:https://jingdaily.com/china-apple-iphone-luxury-social-status-huawei/

Please answer all of the following questions in relation to the case study:

a)Would you say that Apple's initial entry into China was propelled by the global myth of international brands? How did Apple influence consumer perceptions to gain market share in China?

b)How does a luxury good compare with a consumer good? Why was the Apple iPhone considered to be a luxury good in China?

c)Conduct a PESTEL analysis of the current marketplace of smartphones in China. Then, comment on why the Apple iPhone is losing its hold in China.

d)Will the Apple iPhone maintain its prototypical brand status in other overseas markets? What marketing strategies do you think it should adopt to sustain its position in these other overseas markets?