This section provides your reader with an overview of the strengths, weakness, opportunities, and threats. It's a good idea to present the material as an internal analysis and an external environment analysis. Make sure you clearly provide the issues you want to tackle.

Opportunities & Threats: Separate your analysis of the company's threats and opportunities at the macro (societal) and industry (task) levels known as external.

Strengths & Weaknesses: Separate your analysis of the company's strengths and weaknesses into the following categories:

corporate structure, corporate culture, & resources (also known as internal/functional areas) You may choose to put your SWOT into table format. Below is an example of a table to use. Be sure to give enough explanation of the item to be understood (do not just say "high inflation" or something like that) and provide references to collaborate each point. Include reputable references to collaborate your narrative, including reputable references to collaborate the narrative.