Question: This semester the term project is to develop a marketing plan for a GREEN FUNERAL SERVICE (sustainable, eco-friendly, reducing need for overcrowded cemeteries). Funeral services
This semester the term project is to develop a marketing plan for a "GREEN FUNERAL SERVICE" (sustainable, eco-friendly, reducing need for overcrowded cemeteries). Funeral services are eventually needed by everyone, so it is a big, lucrative industry, although not a "cool" one like the videogame industry. Funeral services are considered "unsought goods" in the product classification scheme that you learn about this semester. It means that most consumers do not seek to buy this product until they are faced with a death in the family. It makes it challenging for marketers because consumers do not want to hear about this service ahead of time. Include following section:
1.3 Competitive Marketing Analysis/ Competitive Market Table
1.6 Marketing Plan Objectives
I don't need an introduction type of answer with the steps. I need an actual competitive Market Table including similar business and traditional cemetery services
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
