Question: This semester the term project is to develop a marketing plan for a GREEN FUNERAL SERVICE (sustainable, eco-friendly, reducing need for overcrowded cemeteries). Funeral services

This semester the term project is to develop a marketing plan for a "GREEN FUNERAL SERVICE" (sustainable, eco-friendly, reducing need for overcrowded cemeteries). Funeral services are eventually needed by everyone, so it is a big, lucrative industry, although not a "cool" one like the videogame industry. Funeral services are considered "unsought goods" in the product classification scheme that you learn about this semester. It means that most consumers do not seek to buy this product until they are faced with a death in the family. It makes it challenging for marketers because consumers do not want to hear about this service ahead of time.

Include following section:

1.3 Competiting Marketing Analysis/ Competiting Market Table (

1.6 Marketing Plan Objectives

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