This should integrate ideas from week 2 with your own personal strategy safari - go out into the world and find strategy first hand, then tell the class about it!

Find an example of a company that has recently been, or is likely to be, deeply impacted by one of the 6 PESTEL factors.

Clearly outline how the Workshop/Chapter 2 concepts apply to your example. Again, posts earn more points if they are: clear; easy to read; comprised of 3-4 solid paragraphs; highlight weekly concepts and include substantial responses to at least 2 peers.