Question: This step in planning an IMC campaign involves the message and appeal are translated creatively into words, pictures, colours, and/or music. Multiple Choice Identify Target

This step in planning an IMC campaign involves the message and appeal are translated creatively into words, pictures, colours, and/or music.

Multiple Choice

  • Identify Target Audience
  • Create Communication
  • Set Objectives
  • Evaluate and Select Media
  • Assess Impact

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