this submission is to set the base for creating financial he company. After identifying the target market you are will look at pricing and costs that will lead to profitability. to include in this submission are: Markets Strategy Successfully entering a market requires knowing who your customers are. Requirements: - Describe target customers (those that pay for the products/services offered by your company). - Estimate the number of target customers you expect to have and the quantities you anticipate they will buy. You have the suggested selling price for the products sold by the company. Requirements: - What pricing strategy will you use? Select from penetration strategy, skimming strategy, static pricing, flexible pricing, competitive pricing or cost-based pricing? Explain your rationale. - Compare prices selected to competitor prices; explain positioning. - Select selling prices for products being sold, after taking all the above into account. You have the cost of manufacturing or cost of making a product/service for the products sold by the company. You will need to identify the costs that the company will incur in order to operate and execute their selected strategy. Requirements: - Identify variable costs that change with fluctuations in units sold, such as product costs (this the cost you are given). May choose to add additional costs (if applicable) such as sales commissions, direct labour, freight, materials, and fuel. - Identify fixed costs that don't change with the volume of units sold, such as rent or lease payments, office salaries, insurance, finance costs, utilities, marketing costs and professional fees. The chosen company is Canadian tyre The market selected is Indian market