This task is a project divided into two parts: Select one firm from the list provided by your professor ( At the end of this document) and prepare a Digital

Business project including the following elements based on the SOSTAC generic analysis framework.

1. Analyze the situation in a specific region. (use a 5c analysis)

2. Define the digital marketing objectives for the next two years.

3. Develop the marketing mix considering the new technologies available in your market.

4.

Establish the strategies for your target markets.