This task requires you to research on how organisations develop and use core competencies/capabilities into their broader business strategy. Students are required to make use of appropriate frameworks to identify the core competencies of a chosen company and how this will be matched to the external environment and fit in the strategy of that company.

You should choose an organisation or business that has clearly identifiable core competencies and where secondary data is also available for analysis.

This case study also needs to be structured, systematic and must use theories, models, and concepts you have learned in this subject, specifically topics 1 and 2. Your case study may be structured however you think best to present your analysis. However, within this assignment you should provide a/an:

1. Description of the scope of the organisation/company. This includes a brief description of their activities, which sector and industry they operate in and key products, service and customers. It is important for you to describe the context.
2. Description of the key core capabilities evident within the organization; how they are being matched to external opportunities and threats in order to contribute to the business strategy.
3. An analysis of the external environment including a thorough analysis of the industry environment
4. A concise conclusion on how core competencies are linked to the companys business strategy.