This task requires you to research on how organisations develop and use core competencies/capabilities into their broader business strategy. You are required to make use of appropriate frameworks to identify the core competencies of a chosen company and how this will be matched to the external environment and fit in the strategy of that company. Your example should reflect a pharamceutical company that has clearly identifiable core competencies and where secondary data is also available for analysis by providing a description of the scope of the organisation/company (which includes a brief description of their activities, which sector and industry they operate in and key products, service and customers. It is important for you to describe the context); description of the key core capabilities evident within the organization and how they are being matched to external opportunities and threats in order to contribute to the business strategy; an analysis of the external environment including a thorough analysis of the industry environment and a concise conclusion on how core competencies are linked to the companys business strategy.