This text$-$based application exercise should take you no longer than one hour to complete. You may NOT use artificial intelligence to complete this assignment each chapter to dig a little deeper into the TBSL marketing.

Step One: Go to a Grocery Store

What basic categories of bars are there?

How many brands are there?

Which brands have the most options and take up most of the shelf space?

Which products draw your attention the most and why?

What else did you notice that you thought was interesting?

Can you identify different value propositions among the different bar options?

Be sure to save your notes, as we will refer back to them later.

Step Two: Consult with Friends and Family three consultations are required. Ask them the following questions:

Do you eat any kinds of snack bars? If so$,$ which ones?

What do you look for when you buy bars?

Where do you typically buy them?

How often do you eat them?

How much would you normally pay for them?

Which is your favourite bar and why?

Compare the answers from different customers. Can you identify any common patterns in their answers? If so$,$ what are they? Again, keep your notes, as we will refer back to them icter