This topic involves the analysis of one company and one individual in terms of entrepreneurial intensity and location on the entrepreneurial grid.

First, choose a company.

Then, assess it in terms of $(1)$ innovativeness $(2)$ risk$-$taking and $(3)$ proactiveness. Make this assessment on a scale from $1$ to $5,$ as outlined in the text.

Next, combine these terms both additively and multiplicatively, and briefly discuss the difference between the results obtained from the two alternative methods of measuring degree of entrepreneurship. Make a choice and proceed. Defend your choice.

Assess frequency of entrepreneurship. Then, with these two measures in hand, locate the company on the entrepreneurial grid and in terms of the five sample scenarios given.

Then, choose an individual. Follow similar steps, but after locating the individual on the grid, identify him or her as either a change creator or a change adapter