This week our discussion board asks you to discuss the effect of country of origin. Customers may have different perception about products with different country of origin. What strategies could be applied by companies to deal with the negative effect of country of origin/strengthen the positive effect of country of origin? Use examples to discuss. Each student is required to reply to at least one of your classmates' posts, including the first person who posted to the discussion board.

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The country of origin effect can significantly influence consumers perceptions and attitudes towards products Companies must understand how to manage ... View the full answer