This week our topic is automaticity, specifically as it relates to information processing and accessibility. Marketers leverage automaticity by developing strong links or associations between their brand and various concepts, with the idea that activating a specific concept will activate the brand in consumers' minds. Last week we focused on existing brand associations in the discussion board. This week, I want to you play brand manager with the intent of developing associations with a brand. Below is a compilation video of three advertisements currently being run by third-party delivery providers (UberEats, DoorDash, GrubHub). Please watch the video and then respond to the following questions: VIDEO >> Food on Demand Ads.mp4 1. What are the top three things you value most from a third-party delivery company? 2. As a consumer, rank order the ads from best to worst. Explain your ranking. 3. As a brand manager, rank order the ads from best to worst. Explain any deviations from \#2 (if any exist). 4. As a brand manager, pick one of the three brands and answer the following: - A: What, if anything, does the ad do to differentiate the brand from its competition? - B: What concept would you associate with this brand to differentiate it from its competitors? - C. How would you change the ad to reinforce that concept in consumers? 5. Respond to points 4b/c from at least 2 members of your discussion group. Specifically, describe one additional way to reinforce their concept in the ad