Week 8 Discussion Board This week our topic is automaticity, specifically as it relates to information processing and accessibility. Marketers leverage automaticity by developing strong links or associations between their brand and various concepts, with the idea that activating a specific concept will activate the brand in consumers minds. Last week we focused on existing brand associations in the discussion board. This week, I want to you play brand manager with the intent of developing associations with a brand. Below is a compilation video of three advertisements run by third-party delivery providers (UberEats, DoorDash, GrubHub). Please watch the video and then respond to the following questions: VIDEO >>>> Video Player 1. What are the top three things you value most from a third-party delivery company? 2. As a consumer, rank order the ads from best to worst. Explain your ranking. 3. As a brand manager, rank order the ads from best to worst. Explain any deviations from #2 (if any exist). 4. As a brand manager, pick one of the three brands and answer the following: A: What, if anything, does the ad do to differentiate the brand from its competition? B: What concept would you associate with this brand to differentiate it from its competitors? C: How would you change the ad to reinforce that concept in consumers? 5. Respond to points 4b/c from at least 2 members of your discussion group. Specifically, describe one additional way to reinforce their concept in the ad. Get creative with these responses! You can reinvent the ads however you want, so long as you build on a specific concept NOTE: Initial posts for the discussion board are due by Thursday at 11:59pm, and at least 2 peer responses posts are due Sunday at 11:59pm. The rubric for this discussion can be viewed by selecting Show Rubric under the three dots in the upper right-hand corner of the page