Question: This week we learned about assessing competition. Watch the video the History of the Cola Wars and answer the following questions. Using the frameworks from

This week we learned about assessing competition. Watch the video the History of the Cola Wars and answer the following questions.

Using the frameworks from the text and the online lesson, why is rivalry so intense between these two companies?

Given what we know about Coke and Pepsi's capabilities, assumptions and strategy, why is each rival quick to respond to any competitive moves?

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