This week we move to Step $5$: The Customer. Not every customer has the same wants and needs and it is important golf course operators know their customers and their interests $($Keegan$,2020).$

$1.$ What is customer relationship management $($CRM$)$software$?$

$2.$ List the four steps involved in implementing a customer relationship management program.

$3.$ Explain how an operator can use this program to segment and build loyalty?

$4.$ Why do loyal customers matter?

$5.$ Pose a question to your peers.

Find sources to support your answers.

Reference

Keegan, J$.(2020).$ The winning playbook for golf courses. Golf Convergence, Inc.