Question: This week we will discuss developing market-based innovation. Take a few moments towatch this (https://www.youtube.com/watch?v=WhmYtfL6s_8) and then answer the following: How does the Unilever Ala

  • This week we will discuss developing market-based innovation. Take a few moments towatch this (https://www.youtube.com/watch?v=WhmYtfL6s_8)

and then answer the following:

How does the Unilever Ala product innovate in a developing/third-world market?

Are there aspects of this particular innovation that fall under social entrepreneurship? Why or why not?

What product do you know well that would translate well into developing/third-world markets in similar ways as Ala did in Brazil?

 

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