This week we will discuss developing market-based innovation. Take a few moments towatch this (https://www.youtube.com/watch?v=WhmYtfL6s_8) and then
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Question:
- This week we will discuss developing market-based innovation. Take a few moments towatch this (https://www.youtube.com/watch?v=WhmYtfL6s_8)
and then answer the following:
How does the Unilever Ala product innovate in a developing/third-world market?
Are there aspects of this particular innovation that fall under social entrepreneurship? Why or why not?
What product do you know well that would translate well into developing/third-world markets in similar ways as Ala did in Brazil?
Related Book For
Introduction To Statistics And Data Analysis
ISBN: 9780495118732
3rd Edition
Authors: Roxy Peck, Chris Olsen, Jay L. Devore
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