Question: This week, we will emphasize the importance of coordination and collaboration in the creative process for IBP campaigns. Conduct the following creative brainstorming exercises. When

This week, we will emphasize the importance of coordination and collaboration in the creative process for IBP campaigns. Conduct the following creative brainstorming exercises. When you are done, complete a discussion post and explain how the

Eight Rules for Brilliant Brainstorming

can help a team

s collaborative effort. How can your ideas, in number and substance, compare to others in a group?

Spend some time brainstorming each of these topics:

How many uses can you identify for baking soda?

Put a ballpoint pen, a baseball cap, and a belt on a desk. How many alternative uses can you identify for those objects?

What words do you associate with the following well

-

known brands? Taco Bell, Pampers, and John Deere.

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