This week you will be mapping a customer journey for a product of your choosing. Begin by selecting a product that engages your curiosity about why it has been successful or uses an intriguing marketing strategy.

$1.$ Describe the product and marketing strategy you have selected, and what distinct properties or elements inspired your choice

$2.$ Explain a customer$$s journey with this product, beginning with the information search and the decision process leading to a purchase. Be specific about the type$($s$)$ of choice processes the customer is engaging in and what evaluative criteria they are using to predict satisfaction.

$3.$ What marketing strategies can you identify at each stage of the customer journey with this product?

$4.$ How do these strategies seem to be addressing the internal and external factors influencing the customer$$s decision process?

$5.$ Recommend at least two additional strategies the company could consider. Explain what part of the customer journey they would influence and how.