A customer's journey through the decision process is complex and influenced by many internal and external factors. A sound marketing strategy requires an understanding of the full journey a customer takes and how to engage the customer at each stage. This week you will be mapping a customer journey for a product of your choosing. Begin by selecting a product that engages your curiosity about why it has been successful or uses an intriguing marketing strategy. 

After selecting your product, provide analysis that includes the following:
 

1. Describe the product and marketing strategy you have selected, and what distinct properties or elements inspired your choice
2. Explain a customer's journey with this product, beginning with the information search and the decision process leading to a purchase. Be specific about the type(s) of choice processes the customer is engaging in and what evaluative criteria they are using to predict satisfaction.
3. What marketing strategies can you identify at each stage of the customer journey with this product?
4. How do these strategies seem to be addressing the internal and external factors influencing the customer's decision process?
5. Recommend at least two additional strategies the company could consider. Explain what part of the customer journey they would influence and how.