Question: This week you will have read Chapters 1 & 2 of the text and the article by Marshall Fisher ( What is the Right Supply

This week you will have read Chapters 1 & 2 of the text and the article by Marshall Fisher (What is the Right Supply Chain for your Product?).
For the weeks discussion, please address the following question:
Why does it matter that a firms competitive strategy and supply chain strategy be aligned, and how can such alignment be achieved?

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