Question: This week your eText talks about how consumers are hyper-informed when making purchasing decisions. What is a recent purchase you have made based on some

This week your eText talks about how consumers are hyper-informed when making purchasing decisions. What is a recent purchase you have made based on some aspect of digital and social media advertising? Share the reasons why you purchased the product and the impact the advertising had on your decision. Keep in mind that this may include facebook/twitter/instagram posts, Yt videos, product reviews, consumer reports or any other information available on the internet about your product. Then share the reason(s) why you did not purchase other available products/brands. What insight does this purchasing decision give you regarding how to use social media to bring about change? Give specific examples to support your thoughts.

minimum of 150 words

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