This Week's Detailed Case Study Information Diamond Hands is gearing up for one of its busiest times of the year - the start of the school year. Many college-aged customers are back from their summer jobs and ready to stay up late gaming, and Diamond Hands wants to have a blow out mega sale to celebrate. This targe market has lots of disposable cash for games and Brian and Dev want to focus on them: - 75% men /25% women aged 1823 - Most attending college or university - Gaming is one of their top hobbies - Spend 3-7hrs per day gaming with ortine friends - Majority live in large urban cities in USA or Canada Brian wants to have the sale both in the store and online. Example Target Customer or "Avatar": Matt is 21 years old and in his last year at University of Toronto. When he isn't at his part time job, he is usually gaming. He recently upgraded his gaming chair and his screen so that gaming is even better. In fact his set up takes up a big chunk of the living room in his apartment, but that's the way he likes it. Matt often drinks 1 or 2 Monster energy drinks before his job or classes because he stays up until 4 or 5 am gaming. His girlfriend is also a gamer, although not as much as Matt. Matts usual meal consists of fast food, and other than gaming, spends most of his money on Deliverables for This Week's Case Study - Develop a sales promotion strategy that offers something important to your target customers, enough to motivate them to buy from you. - Use at least 5 different media in an integrated marketing communication plan. Think outside the box!!!! Create sales ideas and a dvertising that will speak directly to your customer in a compelling way, Be creative and do something that will blow customers out of the water, and give Diamond Hands their highest day of sales ever