This week's Discussion Board assignment is related to Chapter 11: Deliver the Goods: Determine Distribution Strategy, and the subject of distribution. So be sure to read the chapter before starting the discussion.

As colleges and universities are looking for better ways to satisfy their customers (students), an area of increasing interest is the distribution of their product (which of course is a students education). Many schools are implementing more courses online, during the evening, within a fewer number of weeks, or even on weekends.

For this Discussion, please answer the following:

1. Describe the current characteristics of Berkeleys channel(s) of distribution and tell us what you think.
2. What types of innovative distribution (new forms of educational distribution) might make sense for Berkeley to try?

NOTE: be sure to take into consideration, factors such as cost, competition, technology, mission identification, etc. that would affect your choice of new forms of educational distribution.