Question: This week's lesson asks you to explore the way that organizations should choose specific communication channels to match their messages. Imagine that you are working

This week's lesson asks you to explore the way that organizations should choose specific communication channels to match their messages.

Imagine that you are working for one of the following organizations.

Choose one organization and prepare a list of five "best practices" that you believe the employees of the organization should follow when deciding which channels to use for their business messaging.

An elementary school
A fast food restaurant
The government of a city
A global fashion brand.

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