Thompson, A. A., Peteraf, M. A., Gamble, J. E., and Strickland, A. J. (2022). Crafting and executing strategy: the quest for competitive advantage. McGraw Hill. Assurance of Learning Exercises Page 46, #1 (Chap. 2) Using the information in Table 2.2, critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation. Vision Statement Effective Elements Shortcomings American Express We work hard every day to make American Express the worlds most respected service brand. Hilton Hotels Corporation Our vision is to be the first choice of the worlds travelers. Hilton intends to build on the rich heritage and strength of our brands by: Consistently delighting our customers Investing in our team members Delivering innovative products and services Continuously improving performance Increasing shareholder value Creating a culture of pride Strengthening the loyalty of our constituents MasterCard A world beyond cash. BASF We are The Chemical Company successfully operating in all major markets. Our customers view BASF as their partner of choice. Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry. We generate a high return on assets. We strive for sustainable development. We welcome change as an opportunity. We, the employees of BASF, together ensure our success.