Question: Thompson, Peteraf, Gamble & Strickland ( 2 0 1 8 ) . Crafting and Executing Strategy: The Quest For Competitive Advantage: Concepts and Cases, 2

Thompson, Peteraf, Gamble & Strickland (2018). Crafting and Executing Strategy: The Quest
For Competitive Advantage: Concepts and Cases, 21st Ed. McGraw-Hill, New York, NY

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