Question: Though some people may not automatically identify a service as a product, marketers know that products comprise services as well as goods; sometimes, a product
Though some people may not automatically identify a service as a product, marketers know that products comprise services as well as goods; sometimes, a product may be a combination of the two.
You work for a database company and want to ensure that your product listings are accurate, so you refresh your memory by checking how other firms identify their products.
Using the goodsservices continuum, which of the following should be identified as pure goods?
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