Three and a half years from now, there will be a new World Cup, which will have an increase in the number of participants and promises to be the biggest edition in history. For the first time in history, the organisation of the biggest football tournament on the planet will be divided among three countries. In total, 16 cities will host matches. Most of them are located in the USA: Seattle, San Francisco, Los Angeles, Dallas, Houston, Kansas City, Philadelphia, Atlanta, Miami, Boston and New York. The Mexican headquarters will be in Monterrey, Guadalajara and Mexico City. Finally, the Canadian venues are Vancouver and Toronto.

An environmental scan is the process of methodically gathering, analysing, and interpreting data about external opportunities and threats. Its a mechanism to collect relevant information about the outside world, the competitors, and the market position of the event management company.

Using the PESTEL analysis, discuss the environmental scanning for World Cup 2026.