Question: Three new-product ideas have been suggested. These ideas have been rated as shown i Table 5.14. TABLE 5.14 Product Criteria A C Weight (%)

Three new-product ideas have been suggested. These ideas have been rated as shown i Table 5.14. TABLE 5.14 Product Criteria A C Weight (%) P. Development cost Sales prospects Producibility Competitive advantage Technical risk Patent protection Compatibility with strategy VG 10 VG 15 10 E VG F 15 P VG 20 F F VG 10 VG F F 20 100 = poor, F fair, G good, VG very good, E = excellent. %3D a. Using an equal point spread for all five ratings (i.e., P = 1, F = 2, G = 3, VG = 4, E = 5), determine a weighted score for each product idea. What is the ranking of the three products? b. Rank the criteria, compute the rank-sum weights, and determine the score for each al- ternative. Do the same using the rank reciprocal weights. c. What are some of the advantages and disadvantages of this method of product selection %3D %3D FEF

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