Three popular Bahamian owned restaurants recently entered the market. Captain’s Nest was the first to offer spicy conch dinner, followed by C-Shells and the latest entrant Deep Dive who is now preparing to also sell spicy conch dinner. The picture shown for Deep Dive is a trial sample dinner that has not been priced. Captain’s Nest and C-Shells spicy conch dinner with 2 sides is priced around $13 inclusive of VAT. With Deep Dive preparing to sell the same dish as the competitors, do you agree or disagree that Deep Dive should use Customer Value based pricing to determine the cost of their meal and to increase the amount of their customers. Please explain your answer.

Answer rating: 100% (QA)

I agree that Deep Dive should use customer value based pricing to determine the cos... View the full answer