Three psychographic profiles of Masaka district women and their food shopping habits: Type I Type II Type
Question:
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Required.
Explain how the above-mentioned information is likely to benefit a marketer. (5marks)
Which of the above-mentioned types are likely to respond to sales promotion? Explain (8marks)
A manufacturer of personal care products in the premium segment starts frequent sales promotions. What is likely to be the impact on the above-mentioned types? (12marks)
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr