Question: Three steps to determine which assets and comEntering into new markets or launching new products are met with the challenges of resistance to new products,

Three steps to determine which assets and comEntering into new markets or launching new products are met with the challenges of resistance to new products, lacking firm's assets and competencies in the new product's market and organizational access to resources necessary for launches.petencies should be leveraged were suggested. The first was to inventory assets and competencies, the second was to find an area where the assets and competencies can be applied to generate advantage and the third was to analyze the potential synergy

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