through. With the model given in the textbook how accurate do you think it is? A deeper look into the application of the decision-making process, specifically about prioritizing and focused messages. When it comes to prioritizing, it has to do with importance of tasks taking them down from least hard to most hard. When purchasing anything, do you prioritize decisions before coming to the conclusion of purchasing or not purchasing the item? Does prioritization fall into your own individual decisionmaking model? When it comes to focused messaging, how does each message stay the same throughout the decision-making progress? The book mentions Target's price match guarantee, what is another type of focused messaging companies use that you think is most effective? The website attached may help with another example