Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world
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Question:
Think of a local business that you have visited. Consider how it has been affected by societal events. Please respond to the following questions:
-How would you summarize the event and describe the business that you have selected?
-How did the event affect the business's customers' daily lives and purchasing habits?
-In what ways did the company have to adapt during the event? Were there changes in distribution, pricing, messaging, or products?
-How do you think the company responded to the event?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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