Throughout the Interview process, the Founders should

$q,$ and $q,$

limit the interview to $10$ minutes $/$ stick exclusively to preinterview prepared questions $/$ interview in person

pry into End User motivations $/$ ask open ended questions & listen $/$ be willing to pivot based upon answers

predominantly use email surveys $/$ include a subtle sales pitch $/$ leverage a High Product Spec

concentrate only on Beachhead Customers $/$ rely upon a prepared presentation $/$ only interview in Teams