Throughout this course we have been studying best practices and winning strategies used to create compelling, successful, and engaging content marketing campaigns. For your Portfolio Project, you will analyze a current content marketing campaign. Both parts of your Portfolio Project will focus on the same brand. The culmination of the Portfolio Project will be a PowerPoint that you will present to the class on the final week of the course. For Portfolio Project Part 1, you will write a post in Mahara on the following: A) Choose any brand that is currently engaged in content marketing. While you are free to choose any brand, its recommended that you concentrate on B2C companies. B) Research the history of the brand and provide a brief overview of the companys mission, vision, and product offerings. C) Conduct a media/web presence audit and discuss the platforms that your brand is currently engaged in (i.e. social media accounts, website, blog, etc.). D) Describe who appears to be the main audience/customer segment that your brand is targeting. E) Critique the brands current content marketing strategy. Is it working? If not, what can be done to improve it?